Elm
About
Saudi digital solutions company; signed an agreement with SUTPC to develop smart-city digital solutions
Recent News
French Entrepreneur: Saudi Arabia is a Launchpad for Technology into Global Markets
French entrepreneur Julie Barbier, founder and CEO of Merit, says Saudi Arabia is a launchpad for testing, developing and scaling technology products globally, citing Merit’s Riyadh team performance and the Kingdom’s digital infrastructure and capital access. She highlights Riyadh as Merit’s regional HQ and names local players like HUMAIN and Elm as ecosystem enablers.
Regional conflict drags MENA startup funding down 22%
MENA startup funding fell 22% in H1 2026 to $1.35 billion with deal count down 41%; funding was highly concentrated in a few large rounds (notably CargoX, Mal and CNTXT AI) and early-stage activity slowed markedly.
Saudi pavilion highlights 75 investment deals in Shanghai
Saudi Arabia showcased more than 75 investment opportunities in transport, logistics and industry at Transport Logistic China 2026 in Shanghai and signed seven cooperation agreements with Chinese partners, including deals with Huawei and Elm.