Saudi Edtech Startup GAGA Raises $2.5M to Scale its Platform : TechMoran

Saudi edtech GAGA secures $2.5 million pre-Series A to scale live learning

Saudi Arabia-based edtech startup GAGA has raised $2.5 million in a pre-Series A funding round led by Phoenix Venture Partners, bringing the company’s total funding to $4.2 million. Founded in 2021 by Abdullah Alkharsani and Eyad Alshabaan, GAGA delivers live, interactive online education for students aged 4 to 18 and plans to use the new capital to expand its teacher network, strengthen technology infrastructure and scale Arabic-language content across the Kingdom.

"GAGA is positioning itself as an alternative to private tutoring and passive digital learning platforms in the Kingdom," the report said.

The Riyadh-based platform offers more than 1,000 programmes across 200 subjects, combining academic and skills-based lessons with real-time teacher engagement. GAGA differentiates itself from recorded-content platforms by focusing on live, gamified sessions that seek to boost engagement and learning outcomes. The company is also developing AI-powered tools designed to personalise learning journeys, assess student performance and identify knowledge gaps to enable more tailored education pathways.

• Funding round: $2.5 million pre-Series A led by Phoenix Venture Partners
• Total funding to date: $4.2 million
• Founders: Abdullah Alkharsani and Eyad Alshabaan
• Founded: 2021
• Offerings: 1,000+ programmes across 200 subjects for ages 4–18

GAGA’s model targets parents and students seeking a middle ground between traditional private tutoring and passive, on-demand educational videos. By prioritising live interaction, gamification and teacher-led sessions, the startup aims to replicate the immediacy and adaptability of in-person lessons while delivering the scale and flexibility of digital platforms.

The funding will be allocated to several strategic priorities. GAGA has signalled plans to expand the size and geographic reach of its teacher network, enhance its underlying technology stack to support simultaneous live classes, and increase Arabic-language educational content across Saudi Arabia. The round will also underwrite continued development of the startup’s AI capabilities, with tools intended to personalise instruction, monitor progress and surface areas where students need targeted support.

For investors such as Phoenix Venture Partners, the deal underscores ongoing interest in education technology that blends live instruction with adaptive, data-driven features. For GAGA, the injection of capital arrives as it seeks to accelerate adoption in the Kingdom and refine product features that distinguish live, teacher-led experiences from recorded alternatives.

Looking ahead, GAGA will be measured on its ability to scale teacher recruitment without diluting lesson quality, to operationalise its AI-driven analytics at classroom scale, and to convert demand for private tutoring into subscriptions for live online programmes. If successful, the company could expand its footprint across additional Arabic-speaking markets while continuing to develop tools aimed at improving student engagement and measurable learning outcomes.