Khabib Nurmagomedov launches $70m luxury residential venture on Dubai Islands

DUBAI — UFC legend Khabib Nurmagomedov has teamed up with DIA Holding to launch LuzOra Residences, a $70 million luxury serviced-residence project on Dubai Islands that blends hospitality-style services with long-term ownership. The development, the first in a series of joint ventures between the international construction manager and the sport icon, allocates 70 percent of units to investors and 30 percent to end-users. Early demand has been strong: 38 percent of units are already sold or reserved.

"shared commitment to discipline, precision, and consistent delivery," said Faruh Kurbanov, Founder of DIA Holding, describing the collaboration and the alignment of values between the company and Nurmagomedov.

LuzOra Residences is being positioned as a branded, hybrid hotel-and-residence product with construction having started in October 2025 and the project currently approximately 10 percent complete at ground floor level. Handover is scheduled for August 2027. One-bedroom apartments start from Dh1.7 million, and investors are being pitched projected rental yields starting from 8 percent, with average yields around 10 percent.

"success in both sport and business is rooted in discipline and teamwork," said Khabib Nurmagomedov, who is a partner at DIA Holding. He added that the partnership "extends beyond construction, focusing instead on creating spaces where residents can live, grow, and build long-term futures." His involvement is expected to continue across future DIA Holding developments, including a branded project the company says will be announced within the next 12 months.

Project features and security for investors

• Escrow-backed framework to provide financial protection and transparency for buyers.
• Operational and lifestyle amenities including smart lock entry systems, EV charging stations, private storage, complimentary golf cart transport across Dubai Islands, a swimming pool, and a fully equipped fitness centre.
• Design and delivery partners: Urban Habitat is the appointed project consultant and Al Tamayouz LLC serves as the main contractor.

DIA Holding, which has a portfolio of more than 25 projects covering over 783,000 square metres, said LuzOra was structured to appeal to a mixed buyer profile and to capture investor interest in island-based lifestyle assets. The escrow-backed model is highlighted as a differentiator in Dubai’s competitive market, aimed at reassuring international buyers concerned about capital protection and delivery timelines.

Outlook

The launch of LuzOra comes as Dubai Islands continues to attract lifestyle-focused capital, and DIA Holding’s founders are leveraging Nurmagomedov’s profile to broaden appeal among global investors. With nearly four in ten units already sold or reserved and handover targeted for August 2027, the project will serve as an early test of appetite for branded, hybrid residential products on the man-made archipelago. DIA’s promise of further branded projects in the next 12 months signals a sustained push into hospitality-linked ownership schemes across the UAE.