Heidi launches in the UAE, establishing Dubai as its headquarters for GCC expansion

Heidi, the AI Care Partner for clinicians, has launched operations in the United Arab Emirates and established its Middle East headquarters in Dubai as the company begins regional expansion across the Gulf Cooperation Council. The company said the UAE entry is anchored by a strategic partnership with Nabta, the country’s first dedicated women’s health clinic, and comes as the GCC digital-health AI market is forecast to grow from US$1.5 billion in 2025 to US$5.86 billion by 2032, a compound annual growth rate of about 21.5%.

"The UAE has built one of the most ambitious healthcare systems in the world, but like much of the region its workforce is stretched and burned out due to the demands of documentation, diluting its focus on patient care," said Waleed Mussa, Co-Founder & CFO of Heidi. "That makes every hour a clinician loses to paperwork more costly. Heidi gives those hours back. AI is a national priority for the UAE, with a clear goal of becoming a global AI leader by 2031, and healthcare is where that vision should be felt first. We are committing to the UAE for the long term because we believe in where this region is heading, and because the markets under the most pressure are where our mission matters most."

Heidi has already seen clinician-led uptake in the UAE prior to a formal go-live, supporting roughly 80,000 consultations in the past five months. Under its partnership with Nabta, clinicians have recorded 837 sessions and generated more than 1,000 notes and documents in that same period, while monthly transcription volume rose 2.6 times between January and May. The company appointed Imad Yassin as Regional General Manager for its UAE operations and said a local team is growing rapidly to serve the GCC.

Product capabilities and local compliance

• Heidi automates clinical documentation and administrative tasks with an AI scribe, and supports more than 120 languages including Arabic and regional dialects.
• Heidi Evidence delivers current, referenced clinical guidance at the point of care; Heidi Remote is optimised for low-connectivity and noisy environments; Heidi Comms coordinates patient communications across care teams.
• Patient data will be hosted in-country in the UAE to meet local regulatory and data sovereignty requirements.
• The company highlights international standards and certifications including NHS, HIPAA, GDPR, Australian Privacy Principles, POPIA, SOC2 and ISO27001.

"At Nabta we set out to deliver care that is both culturally grounded and technologically modern, and Heidi fits that exactly," said Sophie Smith, CEO of Nabta. "Our clinicians adopted it into daily practice quickly, and it has held up across general practice, dietetics, obstetrics and acute care. It understands our patients, including the way they speak, and it gives our team back time to spend with them. Partnering with Heidi lets us show what considered technology can do for women's health in this region."

Heidi, founded in Melbourne, said it supports more than 2.5 million consults each week across 110 languages in 190 countries and has raised US$96.6 million from investors including Point72 Private Investments, Blackbird, Headline, Latitude (Phoenix Court’s growth fund), Possible Ventures and Archangel. As part of the UAE launch the company is offering free access to its platform for small clinics and independent clinicians across sectors, positioning the tool for high-burden practices with limited support.

From its Dubai base, Heidi plans to extend across the GCC and the broader Pan-Arab region, positioning its documentation, evidence and communications tools as core clinical infrastructure aimed at reducing clinician administrative load and supporting capacity as regional health systems expand.