ADIB expands network with new branch at Dubai Hills Mall

Abu Dhabi Islamic Bank (ADIB) has opened a new universal branch at Dubai Hills Mall, expanding its UAE retail footprint to 62 branches and reinforcing its presence in high-traffic lifestyle destinations. The new outlet — described by the bank as "a cutting-edge universal branch at Dubai Hills Mall" — is part of ADIB's stated strategy to bolster accessibility across the Emirates and to align its physical network with its Vision 2035 objectives.

"The branch integrates innovative self-service solutions with in-person expertise," the bank said, outlining the design intent to enable faster transactions, improved accessibility and an enhanced overall banking journey. The format is positioned to serve both everyday retail customers and businesses, while providing "dedicated relationship support to high-value customers and businesses."

Branch model and customer experience

The Dubai Hills Mall location is configured as a universal branch, combining self-service technology with on-site advisory and relationship management. ADIB's rollout emphasises next‑generation branch formats that marry personalised advisory services with seamless digital integration, allowing customers to shift between digital channels and face-to-face support depending on their needs.

According to the bank's statement, the branch will offer comprehensive retail and business banking services and is designed to reflect "how customers choose to bank today in a convenient, relationship‑driven, and technologically enabled way." The launch raises ADIB's tally of mall-based outlets to 25, a strategic focus for the bank as it targets high-footfall, lifestyle-driven environments.

Strategic context

• UAE branch network: 62 branches in total across the country.
• Mall locations: 25 branches located in major mall destinations.
• Service scope: Retail and business banking, plus dedicated support for high-value customers and businesses.

The move sits alongside other recent ADIB group activity highlighted on the bank's communications channels. ADIB Capital Limited, the group's asset management arm, earlier in April launched the ADIB Global Healthcare Fund in partnership with BlackRock, signalling continued expansion across both retail banking and asset management businesses.

Outlook

ADIB framed the Dubai Hills Mall opening as "another milestone in ADIB’s retail expansion strategy" as Dubai evolves as a major residential and commercial hub. The bank said that by "continuously enhancing its physical and digital touchpoints, ADIB remains committed to redefining customer-centric Islamic banking and building deeper relationships within the communities it serves."

With the new universal branch format now deployed in a prominent retail destination, ADIB appears to be doubling down on a hybrid model of branch experience and digital services. The organisation's next steps will likely focus on scaling similar formats in other high-footfall locations while integrating further digital capabilities to streamline transactions and advisory services across its growing UAE network.