“We Got Funded!” Maison Safqa Raises US$620,000 in Pre-Seed Funding to Expand Luxury Flash-Sale Platform Across GCC

Maison Safqa, a Saudi-based flash-sale e-commerce platform for premium and luxury brands, has raised US$620,000 in a pre-seed funding round to accelerate its expansion across the GCC. The round was backed by 500 Global through the Sanabil MENA 500 Accelerator Fund and included participation from Saudi and international angel investors. The platform, founded in 2024, offers limited-time discounts of up to 80% on international and regional designer brands across fashion, beauty and lifestyle.

“The GCC luxury goods market generated $12.8 billion in revenue in 2025, yet brands still struggle to move excess inventory without diluting their image or compromising margin,” said Lea Mehaweg, Co‑founder and CEO, Maison Safqa. “Maison Safqa was built to address this challenge by providing a controlled environment where premium and luxury brands can unlock that value while reaching the right audience.”

Context and platform details

Maison Safqa was founded in 2024 by Lea Mehaweg, Estelle Nasr and Georgia Mehaweg. Since launching in May 2025, the startup has partnered with more than 50 fashion and lifestyle brands and reports it has increased gross sales more than 20-fold in less than a year. The platform is designed to help luxury and premium labels sell excess inventory while allowing brands to retain control over pricing, distribution and brand positioning — a common challenge in the region’s luxury market.

• Seed funding: US$620,000 pre-seed round backed by 500 Global via the Sanabil MENA 500 Accelerator Fund, plus Saudi and international angels.
• Founders: Lea Mehaweg, Estelle Nasr and Georgia Mehaweg.
• Launch and traction: Launched May 2025; partnered with 50+ brands; reported gross sales growth of over 20× within a year.
• Product offering: Limited-time flash sales with discounts up to 80% across fashion, beauty and lifestyle categories.
• Notable partner brands: Aigner, Lanvin, Liu Jo, Chantelle, Flabelus and Qormuz.

The platform’s model targets the tension between maintaining brand equity and monetizing surplus stock. By operating controlled, time-bound sales events and curated product assortments, Maison Safqa seeks to give labels an alternative to deep discounting on open marketplaces or off-price channels that can erode perceived value.

Outlook and use of funds

With the new capital, Maison Safqa has set concrete growth targets and product investments. Over the next 18 months the company is targeting US$2.5 million in cumulative sales as it scales its presence across the GCC. Planned initiatives include in‑person sales events in Riyadh and Jeddah to complement online activity, and technology investments such as personalization features and automated seller onboarding tools to streamline brand participation.

The backing from a regional accelerator fund and angels positions Maison Safqa to deepen relationships with European and regional designers while building the operational and tech infrastructure necessary to operate controlled flash sales at scale across the Gulf market.