UAE-based startup Climaty AI, which sits at the intersection of climate technology and marketing technology, has raised US $2 million in early-stage funding. The round was led by Turbostart, a global venture fund and accelerator, with participation from AI specialists and strategic angel investors.
Building the World’s First “CliMarTech” Ecosystem
Founded in 2024 by Neel Pandya—former CEO of Pixis and ex-executive at L’Oréal, Vodafone and GroupM—Climaty AI is pioneering what it calls the Agentic AI ecosystem.
Its mission: to automate digital marketing while cutting its carbon footprint.
Four Agentic AI Tools Powering the Platform
Climaty AI’s technology suite features four integrated AI agents:
- Campaign Builder – automates strategic campaign planning
- Creator – generates on-brand content across formats
- Optimizer – improves real-time performance metrics
- Analytics – measures outcomes and carbon efficiency
These agents work collaboratively to streamline campaign delivery while reducing waste in ad spend and emissions.
Solving the $370 Billion Marketing Waste Problem
Global advertising spend has crossed $1 trillion, yet nearly 37 % of it is lost to poor targeting, repetitive content and inefficient processes.
Climaty AI addresses this by blending AI-driven optimisation with sustainability metrics, ensuring marketing is not only effective but environmentally responsible.
Fresh Capital to Accelerate Global Expansion
The newly raised $2 million will be used to:
- Enhance the Agentic AI product suite
- Scale operations across APAC, EMEA, the UK and North America
- Expand Climaty AI’s sustainability data capabilities
Turbostart founder Ganesh Raju said, “Marketing platforms of the future will combine performance with accountability. Climaty AI is setting this new standard.”
Founder’s Vision: Responsible Brands Will Lead the Next Decade
Climaty AI CEO Neel Pandya commented:
“The brands that lead the next decade will not only be the smartest—they’ll be the most responsible. Agentic AI and sustainability are at the core of everything we do.”
The company has already completed pilot projects with brands such as Opella (consumer healthcare) and across industries including FMCG, EdTech, automotive, and healthcare.
Why This Matters for the MENA Startup Ecosystem
- Investor Confidence Rising: MENA startup funding reached $4.5 billion in Q3 2025, signaling renewed momentum.
- Sustainability as Differentiator: Governments and corporates in the Gulf are prioritizing ESG-aligned innovation.
- AI & Martech Synergy: Combining automation with carbon accountability offers both performance and compliance advantages.
Challenges Ahead: Proving the Dual ROI
To win globally, Climaty AI must demonstrate:
- Clear measurement of carbon reduction in digital campaigns
- Scalable performance outcomes across diverse markets
- Competitive differentiation in a crowded AI marketing space
The Takeaway
Climaty AI’s $2 million seed round underscores a fast-growing opportunity where AI, marketing, and sustainability converge.
With a seasoned founder and global investor backing, it could become a flagship example of how performance and purpose can coexist in the marketing tech world.
Editor’s Note — From the Startups MENA Team
At Startups MENA, our mission is to highlight the entrepreneurs and innovators defining the region’s next era of growth. Climaty AI’s rise as the world’s first “CliMarTech” company is more than a funding success — it’s a statement about where the Middle East’s innovation story is heading.
By placing climate responsibility at the heart of marketing technology, Climaty AI demonstrates how the region’s startups are evolving beyond disruption to embrace impact. Its Agentic AI platform bridges two global imperatives — performance and sustainability — proving that technology can scale both profit and purpose.
This moment also signals a wider shift: as founders and investors across MENA double down on AI, climate tech, and digital transformation, a new standard is emerging — one where innovation is measured not only by returns, but by relevance and responsibility.
Climaty AI’s journey reflects the new MENA mindset: intelligent, ambitious, and sustainable by design.
— The Startups MENA Editorial Team
