Whoop
About
Subscription-based wearable and analytics company for performance and recovery.
Recent News
From Google to the Gulf: How Indian American Aaron Illathu built a cross-border tech communications career
Indian American Aaron Illathu moved to Dubai, pivoted from a rescinded AI startup role to building a regional tech and wellness communications practice, launched the Gulf arm of Jack Taylor's U.S. wellness PR firm and advised brands such as Whoop, Careem and Uber on expansion, fundraising and government engagement.
Semifinals Begin Today: What Europe's Startup Ecosystem Can Learn From the FIFA World Cup Host Cities
The piece contrasts North America's concentrated, multi-hub startup strength with Europe's distributed ecosystems and highlights changing sources of capital — sovereign wealth funds and high-profile athletes moving into venture.
Gyms Became The New Third Place And Venture Capital Missed It
Venture capital concentrated on the measurement layer of fitness (wearables and software) while in‑person gym usage and memberships surged; notable large financings included Oura, Whoop and Strava even as venue operators attracted private equity and franchising interest.