Whites

retail

riyadh, saudi-arabia

About

The kingdom’s largest beauty and wellness retail chain, participating as a key Saudi distribution partner in the Korean support programme.

Founders

Shim Jae-yoon

Director General for Global Growth Policy

Kang Shin-chul

Ambassador to Saudi Arabia

Recent News

Korea looks to Saudi Arabia to fuel next wave of K-beauty

e-commerce

about 2 months ago

Korea looks to Saudi Arabia to fuel next wave of K-beauty

South Korea’s Ministry of SMEs and Startups and the Korean Embassy in Riyadh launched a program to connect over 20 Saudi distributors, including Whites, with Korean independent beauty labels, offering store placements, marketing and regulatory support. The initiative brings Saudi retail buyers to Seoul to vet brands and aims to accelerate K-beauty entry into Saudi Arabia.