Phia

e-commerce

Seed

unknown

About

A high-profile sustainable e-commerce/resale startup that directs shoppers to secondhand products and is accused of using hidden affiliate-routing code to claim commissions.

Founders

Sophia Kianni

Co-founder

Phoebe Gates

Co-founder

Recent News

Entering the Gates of Lies: Unmasking the Climate Version of Theranos

e-commerce

about 2 hours ago

Entering the Gates of Lies: Unmasking the Climate Version of Theranos

Phia, a sustainable resale e-commerce startup co-founded by Phoebe Gates and climate influencer Sophia Kianni, is accused of using a browser extension to fraudulently collect affiliate commissions and has faced prior data-collection concerns. The company had raised over $43M in seed funding and reported a $185M valuation by early 2026.