Ceer
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Saudi-backed electric vehicle startup unveiling premium Exobot sedan and SUV, planning additional mainstream models and regional expansion.
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Saudi Arabia's First Car Brand Launches With Wild Futuristic Designs
Saudi Arabia unveiled CEER, its first national car brand, revealing two radical electric Exobot models backed by the Public Investment Fund and partnered with Foxconn, Rimac and Hyundai Transys. CEER is led by CEO James DeLuca and plans an aggressive product cadence and local production ambitions.
Saudi's Ceer unveils first EVs in bid to build regional auto powerhouse
Saudi-backed EV startup Ceer unveiled its first two Exobot electric models and plans to roll out five more by 2030, aiming to build a regional auto industry from a new manufacturing complex in King Abdullah Economic City. The venture is a joint project of the Public Investment Fund and Foxconn, with engineering support from BMW and plans to expand across MENA by 2034.