Saudi's Ceer unveils first EVs in bid to build regional auto powerhouse
Saudi-backed EV startup Ceer unveiled its first two Exobot electric models and plans to roll out five more by 2030, aiming to build a regional auto industry from a new manufacturing complex in King Abdullah Economic City. The venture is a joint project of the Public Investment Fund and Foxconn, with engineering support from BMW and plans to expand across MENA by 2034.