From Your Room to Makkah: A Pakistani Startup Is Reimagining How You Apply for an Umrah Visa
Lahore-based Bookme, which began in 2012 as an online bus-ticketing service, publicly demonstrated a digitally integrated Umrah visa system in collaboration with Saudi Arabia’s Ministry of Hajj and Umrah and Elm Company in April 2026. The demo showcased platform-level integration intended to let Pakistani pilgrims apply for Umrah visas online without intermediaries.
