The Downturn Playbook: How Gulf Brands Turn 2026's Uncertainty Into Years of Advantage
AdEngage, a Dubai-based business growth and technology firm, is advising Gulf brands to reallocate marketing spend toward resident and regional audiences during the 2026 slowdown. Its founder and CEO, Pancham SN Bannerrjee, recommends investing in first-party data, offline inventory and digital infrastructure to convert cheaper attention into long-term market share.
