STARTRADER Launches 'STARTRADER-it', Its Tribute to 'Dubai-it', the City's Verb for Turning Ambition into Achievement

STARTRADER has launched "STARTRADER-it", a brand initiative that the Dubai-headquartered multi-asset broker describes as a tribute to the city's "bias for action" and its culture of turning ambition into deliverable outcomes. The company said the move underscores its regulatory footprint across five jurisdictions (CMA, ASIC, FSCA, FSA and FSC), its fully automated account opening process, and a 280% year-on-year increase in new account openings during Q1 2026. Founded in 2019, STARTRADER employs approximately 1,000 people and has received more than 30 industry awards.

Direct quote

"A new verb is easy to say and hard to earn. Five regulators, fully automated onboarding, and 280% more clients in one quarter—that is what STARTRADER-it means. In Dubai, ambition is measured by what you deliver. That is the standard we hold ourselves to," said Peter Karsten, Chief Executive Officer, STARTRADER.

Context and details

STARTRADER-it is positioned as both a marketing concept and an operational standard that binds the company’s regulatory, technological and customer-experience commitments. The firm emphasises that automated onboarding reduces friction for new customers, while its licences across the Capital Market Authority (CMA), the Australian Securities and Investments Commission (ASIC), the Financial Sector Conduct Authority (FSCA), the Financial Services Authority (FSA) and the Financial Services Commission (FSC) provide the governance backbone for growth.

• Established: 2019
• Regulators: CMA, ASIC, FSCA, FSA, FSC
• Employees: ~1,000
• Q1 2026 new-account growth: +280% year-on-year
• Industry recognition: 30+ awards
• Platforms: MetaTrader, STAR-APP, STAR-COPY

The company frames STARTRADER-it as a response to how competition among brokers in Dubai and internationally has shifted from simple market access to factors such as trust, execution and consistency. STARTRADER's product suite includes access to more than 1,000 global financial instruments, and the firm highlights a mix of retail and institutional services delivered via well-known platforms such as MetaTrader alongside its proprietary STAR-APP and STAR-COPY services.

Operationally, the automated onboarding referenced in the launch note is presented as central to converting interest into active accounts, which STARTRADER cites as a driver behind the 280% spike in new account openings during the first quarter of 2026. The company links that commercial momentum to its public positioning—"Built on Trust. Driven by Growth."—and to its regulatory diversification across five jurisdictions, which it says helps build client confidence.

Outlook

STARTRADER said the STARTRADER-it launch signals the company's next phase of growth: scaling its model of "execution, trust, and innovation" into new markets and to new client segments. With regulatory licences across multiple jurisdictions, a growing employee base and an expanding product catalogue, the firm intends to leverage automated onboarding and a client-first approach to deepen market share among retail traders and institutional partners. How effectively STARTRADER converts its Q1 2026 onboarding momentum into sustained active user growth and trading volumes will be a key metric to watch as the company expands its footprint.