Saudi-owned Scopely takes majority stake in Turkey’s Loom Games in $1B deal

Saudi-owned mobile gaming company Scopely has taken a majority stake in Istanbul-based Loom Games in a transaction that values the Turkish studio at more than $1 billion, turning Loom into Türkiye’s seventh unicorn. The deal, first reported by Bloomberg and confirmed by company statements, centers on Loom’s breakout hybrid casual puzzle title Pixel Flow!, which launched in late 2025 and has already attracted 10 million players in its first six months while cracking the top 20 highest-grossing mobile games in the United States. The studio behind the success is a roughly 20-person team based in Istanbul.

"Pixel Flow! is only a few months into its journey, yet it’s already reached millions of players and climbed the top-grossing charts at remarkable speed," Tim O’Brien, Scopely’s chief revenue officer, said, adding that the investment reflects Scopely’s strategy to bring high-performing studios and game franchises into its ecosystem.

Deal structure and immediate context

Bloomberg first confirmed the acquisition, reporting that the structure includes multi-year, performance-based incentives tied to Loom’s future growth, though precise financial terms of the purchase were not disclosed. Earlier seed backing for Loom came from Arcadia Gaming Partners and e2vc in 2025, but those funding figures were not made public.

Loom’s commercial model combines in-app purchases with advertising revenue, a hybrid monetization approach that has been central to Pixel Flow!’s rapid ascent. Loom will continue operating from Istanbul with co-founders Kubra Gundogan and Emre Celik remaining in their roles; Gundogan will continue as chief executive.

• Title: Pixel Flow! — launched late 2025
• Players: 10 million in six months
• Studio size: ~20 people
• Valuation: more than $1 billion (unicorn status)
• Early backers: Arcadia Gaming Partners, e2vc (2025)

"Scopely’s unique ecosystem will allow us to maintain our creative autonomy while also learning from each other and continuing to build games that can become a meaningful part of players’ lives for the long term," Kubra Gundogan said, signaling Loom’s intention to preserve its development approach even as it integrates with Scopely.

Outlook

The acquisition adds to Scopely’s growing portfolio of studios and franchises. Founded in 2011 and headquartered in Los Angeles, Scopely operates across mobile, PC, web and console platforms and owns titles including Star Trek Fleet Command, Marvel Strike Force, Looney Tunes World of Mayhem, Scrabble Go and Yahtzee With Buddies. Scopely has generated more than $10 billion in total revenue and was itself acquired by Saudi Arabia’s Savvy Games Group for $4.9 billion in 2023.

For Loom, the deal provides access to Scopely’s distribution, live-ops expertise and commercial infrastructure while preserving leadership continuity in Istanbul. For Scopely and its Saudi backers, the investment underscores a strategy of acquiring high-performing studios early and deploying performance-linked incentives to scale promising titles globally.