Salam announces strategic sponsorship of LEAP 2026

Salam to sponsor LEAP 2026, unveils Connectivity+ AI-enabled solutions for Saudi digital build-out

Etihad Salam Telecom Company (Salam) has announced its strategic sponsorship of LEAP 2026, the global technology event scheduled for August 31 to September 3 at the Riyadh Exhibition and Convention Center in Malham. Salam said it will present an expansive showcase of connectivity, cloud and AI-enabled infrastructure solutions under the event theme "Into New Worlds," while positioning its own theme as "Powering What's Next" to underline its transformation into a comprehensive technology partner for the Kingdom.

Eng. Ahmed Al Anqari, CEO of Salam, said: "Salam's strategic sponsorship of LEAP 2026 marks a defining moment in our evolution. With Salam 2.0, we are transforming from a connectivity provider into a trusted technology partner, enabling the future of governments, enterprises, and communities in the Kingdom. Our Connectivity+ vision takes us beyond the core, delivering purpose-driven, technology-driven solutions that harness innovation and expertise. As the critical infrastructure provider connecting the Kingdom's most ambitious initiatives, we are proud to bring connectivity, cloud, and AI-enabled solutions to the world stage."

The announcement details how Salam intends to showcase solutions spanning Industry 4.0 smart manufacturing, AI-powered healthcare diagnostics, mobility and logistics digital twins, AI video analytics, cybersecurity and enterprise platforms. The exhibit will feature a live IIoT-enabled command center for smart manufacturing, demonstrations of AI-enabled healthcare diagnostics and video-based biomarker technology, and real-time fleet management and digital-twin simulations for logistics and mobility.

• Event: LEAP 2026, August 31–September 3, Riyadh Exhibition and Convention Center, Malham
• Company: Etihad Salam Telecom Company (Salam); subsidiaries include Salam Mobile Telecom Company and Technical Links Services (TLS)
• Focus areas: connectivity, cloud, AI infrastructure, Industry 4.0, healthcare AI, mobility/logistics, AI video analytics, cybersecurity, AI-as-a-Service and mission-critical communications

Salam describes the push to "Connectivity+" and "Salam 2.0" as a shift beyond traditional network services toward integrated ICT and digitalization services for businesses, government entities and carriers. The company noted it has operated one of the region's more established telecom networks since 2005 and provides fixed and mobile services, data centers, cloud computing, cybersecurity and other digital infrastructure offerings. Salam said its expanded portfolio is designed to support large-scale initiatives tied to Saudi Vision 2030 by providing scalable, mission-critical communications and enterprise platforms.

In addition to the technology demonstrations, Salam is framing its LEAP presence as evidence of performance and scalability, aiming to show how sector expansion translates into a long-term growth trajectory aligned with the Kingdom's evolving digital economy. The company's planned showcase of AI-as-a-Service, customer experience platforms and immersive smart-environment demonstrations will be positioned to attract governments and enterprises seeking integrated digital transformation partners.

Looking ahead, Salam's sponsorship and exhibition at LEAP 2026 are intended to raise the company's international profile while reinforcing its role as a national infrastructure provider. By emphasizing end-to-end connectivity, cloud and AI-enabled solutions, Salam aims to convert demonstrations at the event into commercial deployments across industry, healthcare, mobility and security, reinforcing its stated commitment to "powering what comes next" for Saudi Arabia's digital ambitions.