Renovation Platform Reno Secures US$ 4 M to Bring Trust and Transparency to Home Projects
A Sector Ripe for Reform
When a young couple in Dubai set out to renovate their new apartment, they encountered the usual obstacles: unclear pricing, unreliable contractors, shifting timelines, and inconsistent project quality. Their experience mirrors thousands of homeowners across the UAE.
Reno was created for one purpose—to restore trust to a notoriously unpredictable industry.
The Raise
Reno has secured US$ 4 million in an equity-debt round to scale its renovation marketplace, strengthen operational quality, and expand across the UAE and eventually the GCC.
How Reno Works
Reno connects homeowners with vetted contractors, offering:
- Clear project scopes
- Transparent pricing
- Verified professionals
- Quality assurance
- Digital tracking of milestones and payments
This reduces frustration, eliminates uncertainty, and gives homeowners control over renovation timelines and outcomes.
Why It Matters
The UAE’s growing real estate market has spiked demand for renovation and home-improvement services. Yet homeowners struggle to navigate the fragmented and informal contractor landscape.
Reno brings structure, accountability, and trust to a sector long in need of modernization.
What’s Next
Reno plans to strengthen its technology platform—enhancing quoting tools, contractor-matching algorithms, and project-tracking interfaces—while entering new neighborhoods and eventually new cities across the GCC.
Editor’s Note — The Startups MENA Team
Home renovation may seem like a simple consumer service, but it reflects a deeper transformation in the region: the rise of digital platforms that standardize informal industries. Reno’s growth shows how technology can turn a traditionally opaque experience into one defined by transparency and reliability.
As the UAE pushes toward smarter living, sustainability, and improved quality of life, platforms that empower homeowners will play a central role in shaping the region’s urban future.
— The Startups MENA Editorial Team
