Fintech meets deep tech in a strategic collaboration
Egyptian fintech Paymob has announced a strategic partnership with Robusta Technology Group, a leading software development and digital-solutions company, to accelerate digital transformation for enterprises across Egypt and the wider MENA region.
The collaboration brings together payments infrastructure and AI-driven product development, targeting SMEs and large enterprises seeking scalable digital solutions.
Building smarter merchant experiences
Through the partnership, Paymob’s merchant ecosystem will gain access to:
- Advanced analytics and data intelligence
- AI-enabled product development
- Custom digital platforms for payments, automation, and growth
Robusta will contribute engineering and AI capabilities, while Paymob anchors the offering with its established payments rails and merchant network.
Strengthening Egypt’s fintech ecosystem
Paymob has emerged as one of Egypt’s most prominent fintech players, processing billions in transactions annually across multiple markets.
This partnership reflects a broader trend in MENA fintech: moving beyond payments into full-stack digital enablement, where fintechs act as platforms for broader business transformation.
Editor’s Note — The Startups MENA Team
Fintech in MENA is evolving—from transaction processing to business infrastructure. Paymob’s partnership with Robusta reflects this shift, signaling that the next wave of growth will come from depth, not just scale.
As Egypt positions itself as a regional digital hub, collaborations like this one show how fintech, AI, and enterprise software are converging to build more resilient, tech-enabled economies.
— The Startups MENA Editorial Team
