Orange Jordan holds sessions to empower startups

Amman, May 20, 2026 — The Orange Digital Center, in cooperation with the German Agency for International Cooperation (GIZ), ran a series of sessions under the "Connecting the Private Sector and Supporting Startups" programme, part of the wider "Entrepreneurship for Sustainable Economic Development and Employment" project. The sessions took place in the governorates of Amman, Irbid and Aqaba and focused on strengthening links between entrepreneurs and private-sector actors, Orange Jordan said in a statement reported by Petra on Wednesday.

"We are committed to making a positive impact on society through supporting entrepreneurs and opening new horizons for expansion and sustainable growth," the company said, underscoring its role in convening stakeholders and facilitating collaboration between startups and established firms.

Programme objectives and session themes

The events aimed to improve cooperation and communication mechanisms with startups, identify promising partnership areas, and highlight the private sector's role in supporting early-stage companies. According to the statement, the sessions addressed:

• Improving cooperation and communication mechanisms with startups
• Identifying promising partnership areas between startups and private companies
• Highlighting the role of the private sector in supporting entrepreneurial initiatives

Orange Jordan framed the initiative as part of a broader commitment to the national entrepreneurial ecosystem. The company pointed to its long-running "BIG by Orange" programme, which it said has "contributed over the past 11 years to boosting the entrepreneurial landscape in Jordan" by providing training, networking opportunities and guidance on attracting investment.

Delivered in partnership with GIZ, the sessions leveraged public‑private cooperation to create pathways for startups to access corporate partners, customers and mentorship. Organisers emphasised practical outcomes — not only dialogue but connections that can translate into pilot projects, procurement opportunities and investment readiness for participating small companies.

Local reach and strategic intent

By staging sessions across Amman, Irbid and Aqaba, organisers sought geographic breadth to reach founders outside the capital and to tap into the specific economic assets of each governorate. Amman remains the hub for most tech startups and investors, while Irbid and Aqaba offer access to northern academic communities and southern logistics and port economies respectively.

Orange Jordan and GIZ did not disclose specific financial commitments tied to the sessions in the Petra statement, but highlighted capacity building and matchmaking as immediate deliverables. The reference to "comprehensive support" through "BIG by Orange" points to a multi-year engagement model that mixes training, networking and investor guidance.

Outlook

Organisers said the effort is designed to produce sustainable links between the private sector and entrepreneurs that can scale beyond pilot initiatives. With the "Entrepreneurship for Sustainable Economic Development and Employment" project providing the programme framework, stakeholders are expected to monitor follow-up activities — such as partnership agreements, pilot implementations and investment rounds — to assess the sessions' impact on job creation and business growth.

Petra carried the report from Orange Jordan on May 20, 2026, reflecting continued momentum in public‑private efforts to strengthen Jordan's startup ecosystem.