Morocco: Charikaty Raises $150,000 On Moroccan Investment Show

Morocco-based regtech startup Charikaty has secured MAD 1.5 million (approximately $150,000) in investment during Season 3 of the televised investment show "Qui Veut Investir Dans Mon Projet?" broadcast on national channel 2M. The funding round featured contributions from Ilan Benhaim, co‑founder of Veepee and chairman of Endeavor Morocco, and Karim Amor, president of MeM by CGEM and founder of Epineon.ai. Charikaty — founded by Amr Mouaqit and Driss Sijelmassi — provides fully digital company formation and ongoing compliance services targeting startups, SMEs and Moroccans living abroad.

"The company will use the new funding to improve its technology, expand operations across Morocco and scale services for small and medium-sized enterprises and Moroccans living abroad."

Charikaty’s platform centralizes legal structuring, documentation, official registration with government authorities, modifications, dissolution processes, trademark filing and compliance tracking. The pitch arrives as Morocco continues to register more than 90,000 new companies each year, a volume that exposes entrepreneurs to a complex mix of paperwork and in‑person procedures.

Context and details

The investment was announced on national television during 2M’s programming, giving Charikaty both financing and high‑visibility exposure. Ilan Benhaim brings experience from building Veepee and a role at Endeavor Morocco, while Karim Amor contributes ties to CGEM’s MeM initiative and a technology background through Epineon.ai. The pairing of a serial e‑commerce founder and an industry figure tied to Morocco’s employer federation signals investor interest in platforms that can reduce administrative friction.

• Founders: Amr Mouaqit and Driss Sijelmassi
• Investors: Ilan Benhaim (co‑founder, Veepee; chairman, Endeavor Morocco) and Karim Amor (president, MeM by CGEM; founder, Epineon.ai)
• Amount raised: MAD 1.5 million (about $150,000)
• Channel and format: Season 3 of "Qui Veut Investir Dans Mon Projet?" on 2M
• Services: digital company formation, registration, modifications, dissolution, trademark filing, and ongoing compliance

The fundraising aligns with Morocco’s "Maroc Digital 2030" strategy, which aims to expand digital public services and support entrepreneurship by reducing administrative burdens. Observers note that digital incorporation tools can ease entry for informal businesses to formalize, improve tax compliance and support job creation by reducing upfront friction for founders and diaspora investors.

Outlook

While the MAD 1.5 million round is modest by venture standards, the combination of national TV visibility and strategic backers could accelerate Charikaty’s regional footprint if the startup successfully scales its technology and operations. The platform’s ability to integrate with government registration systems and to address the needs of the Moroccan diaspora will be critical to its growth trajectory. If execution holds, Charikaty could become a core digital layer in Morocco’s business registration and compliance ecosystem as public and private stakeholders push for greater digitalization under Maroc Digital 2030.