Moroccan-Senegalese startup Weego raises $1.1m to modernise access to transport

Moroccan-Senegalese mobility startup Weego has raised US$1.1 million from the Azur Innovation Fund to accelerate deployment of its multimodal transport platform in Morocco and to begin regional expansion across Africa, Europe and the Middle East. Founded by Saad Jittou and Mor Niane, Weego positions itself as a digital link between public and private transport modes, aiming to simplify daily travel for consumers and optimise logistics for businesses.

Direct quote

“Transportation is the primary obstacle to economic activity in our cities. By 2030, our metropolitan areas will have to manage unprecedented passenger flows. At Weego, we are building the technological layer that connects existing infrastructure to make it more efficient. This funding enables us to accelerate this vision in Morocco and begin our regional expansion,” said Saad Jittou.

Context and details

Weego’s platform unifies access to buses, trams, taxis and private transport services through a single interface. The company offers trip planning and real-time tracking on one platform, with the stated goal of making public transport as simple and predictable as using a private car. The startup has positioned its technology for two primary user groups: the general public and businesses seeking to manage employee transportation.

• Multimodal integration: a single entry point for planning and tracking trips in real time across buses, trams, taxis and private services.
• Enterprise solutions: tools to help employers optimise employee transportation routes and schedules.
• Operational goals: reduce logistics costs and carbon footprint while improving punctuality and employee comfort.

The US$1.1 million raise from the Azur Innovation Fund will be used to accelerate rollout across Moroccan cities and to support Weego’s ambitions to adapt its model for other markets where urban transport challenges mirror those in Morocco. While Morocco remains Weego’s base, the company has already articulated plans to project its smart mobility model across the wider region.

Azur Innovation Fund framed the investment as a bet on the growing strategic importance of smart-city solutions. “Weego’s approach addresses a critical need: the unification of transport modes. By investing in this solution, we are supporting a Moroccan innovation capable of becoming a regional standard and meeting the modernisation requirements of our African cities,” said Adnane Filali, managing partner at the fund.

Outlook

With the fresh capital, Weego aims to accelerate platform deployment in Morocco while building the commercial and technical foundations for international expansion. The funding comes as urban planners and private operators contend with rising passenger volumes and the need to connect fragmented transport systems. For Weego, the immediate priorities will likely include onboarding additional transport operators, scaling enterprise services for employers, and tailoring its interface and routing algorithms for new city contexts across Africa, Europe and the Middle East.