Moroccan reg-tech startup Charikaty secures $150k funding from Dragons’ Den-style TV show

Moroccan reg‑tech Charikaty raises MAD1.5m (US$150,000) after TV pitch

Moroccan reg‑tech startup Charikaty has secured MAD1.5 million (US$150,000) after appearing on season three of the Dragons’ Den‑style television show “Qui Veut Investir Dans Mon Projet?”. Founded by Amr Mouaqit and Driss Sijelmassi, Charikaty provides fully digital company formation services aimed at simplifying legal structuring, registration, modifications and ongoing compliance for entrepreneurs in Morocco.

“Qui Veut Investir Dans Mon Projet?” provided the platform for the deal, with Charikaty pitching its product to the show’s investor panel and emerging with the MAD1.5m commitment.

Deal details

• Amount raised: MAD1.5 million (US$150,000)
• Funding source: Investment secured on season three of “Qui Veut Investir Dans Mon Projet?”
• Lead investors on the deal: Ilan Benhaim and Karim Amor
• Founders: Amr Mouaqit and Driss Sijelmassi
• Use of proceeds: Technology enhancement, expansion across Morocco, scaling services for SMEs and the Moroccan diaspora

The investment was made by Ilan Benhaim, co‑founder of French e‑commerce firm Veepee and current chairman of Endeavor Morocco, together with Karim Amor, president of MeM by CGEM and founder of Epineon.ai. According to the report, the founders will channel the new capital into enhancing Charikaty’s technology stack, expanding operations across Morocco, and scaling services targeted at small and medium enterprises as well as members of the Moroccan diaspora.

Charikaty positions itself as a form of "digital infrastructure for entrepreneurs" by streamlining administrative procedures that have historically demanded extensive paperwork and lengthy processing times. Its product proposition focuses on replacing manual, paper‑heavy workflows with an end‑to‑end digital experience for company formation and post‑incorporation compliance, an area that can be particularly burdensome for early‑stage founders and diaspora entrepreneurs seeking to establish businesses in Morocco.

The exposure and validation from a mainstream investment programme like “Qui Veut Investir Dans Mon Projet?” — described in coverage as Morocco’s leading startup investment show — adds a public‑facing endorsement to Charikaty’s commercial momentum. The appearance on the televised format gave the startup an investor audience that translated directly into capital and strategic backers with regional and international experience in scaling technology businesses and working with entrepreneurial networks.

Looking ahead, the founders have signalled that the injection of MAD1.5m will be deployed to accelerate product development and geographic reach. The stated priorities — technology improvement, national expansion and tailored offerings for SMEs and the diaspora — suggest Charikaty is moving from a product‑market fit phase toward broader customer acquisition and operational scaling within Morocco’s formal economy.