Mohammed bin Rashid Innovation provides AED 5.5 million in funding to Enhance

Dubai, UAE — The Mohammed bin Rashid Innovation Fund, an initiative launched by the Ministry of Finance, has provided a credit guarantee worth AED 5.5 million to Enhance, a Dubai-based fitness technology company founded in 2018. The financing is intended to support Enhance’s expansion of its technical platform and the development and launch of software solutions for companies to manage personal trainers and operators of major gyms.

“The Fund’s guarantee program provides credit financing on concessional terms to innovative companies without the requirement to give up ownership shares,” the Fund said, underscoring its approach to support corporate growth while preserving founders’ equity.

Enhance offers personalized, on-demand fitness training programs through its digital apps and operates a software platform designed for gym operators. The company’s platform seeks to increase operational efficiency, improve trainer performance, and retain customers, positioning its technology as a tool for both consumer-facing fitness services and business-to-business gym operations.

Details of the support and company positioning

• Amount: AED 5.5 million credit guarantee provided by the Mohammed bin Rashid Innovation Fund.
• Beneficiary: Enhance, founded in 2018 and active in fitness technology and digital wellness solutions.
• Purpose: Expand Enhance’s technical platform and launch dedicated software solutions for personal-trainer management and gym operators.
• Mechanism: The Fund’s program supplies concessional credit financing without requiring equity dilution from recipient firms.

The Mohammed bin Rashid Innovation Fund is an initiative of the Ministry of Finance aimed at supporting the innovation and entrepreneurship ecosystem in the UAE. Its guarantee program is designed to provide credit financing on terms that are more favourable than market rates, targeting innovative companies and helping them scale without surrendering ownership stakes.

Enhance’s product suite, as described by the company, includes apps that deliver tailored, on-demand training programs to end users alongside a software platform for gym management. The latter is marketed toward operators of major gyms and fitness centres, with objectives that include improving trainer performance metrics, streamlining operations, and boosting customer retention.

For Enhance, the injection of concessional credit cover is expected to accelerate the expansion of its technical stack and enable the rollout of enterprise-facing products that cater to gym operators and chains. The funding aligns with the company’s dual focus on consumer apps and business software, allowing it to address both individual users and institutional clients.

Outlook

With the AED 5.5 million guarantee, Enhance is positioned to scale its engineering and product development efforts and pursue commercial deployments of its gym-management software. The non-dilutive nature of the support preserves founder equity while providing capital for growth, potentially enabling Enhance to expand its market presence among major gym operators in the UAE and beyond. The Fund’s approach also signals continued institutional backing for technology firms that bridge consumer wellness services and operational software for fitness businesses.