Meet the entrepreneur revolutionising content creation with AI in Dubai

Neil Sheth, a former investment banking consultant, has pivoted from corporate advisory work to found Saystory, a Dubai-based AI mobile app that turns spoken ideas into ready-to-post social media content within minutes. Launched as a response to a recurring gap Sheth encountered while running a storytelling agency, Saystory is live on iOS and Android, has attracted paying users globally and operates from in5 Tech, one of Dubai’s largest incubators. The product also gained wider recognition after being featured in Jay Shetty’s Daily Wisdom newsletter.

“We started this business to solve that gap. Helping people turn their own thinking into authentic content quickly, without needing to become full-time content creators.”

Sheth tells Gulf News that Saystory was built to address a common problem among founders and leaders: having strong ideas but struggling to consistently translate them into authentic social content. “Our biggest success has been building a product that people genuinely use as part of their weekly routine. Seeing founders go from ‘I don’t know what to post’ to confidently sharing their ideas and even generating inbound leads from it has been incredibly rewarding,” he said.

The app is voice-first: users speak naturally and Saystory converts those voice notes into structured posts optimised for platforms such as LinkedIn and Instagram. Sheth said the strongest validation has been regular usage — users integrating the tool into their weekly workflows — and early traction from paying customers outside the UAE.

• Origin: Born from the founder’s experience at a storytelling agency, addressing founders’ content pain points.
• Product: Voice-to-post AI on iOS and Android, targeting founders, leaders and teams.
• Validation: Paying users globally and a feature in Jay Shetty’s Daily Wisdom newsletter.
• Base: Operates from in5 Tech incubator in Dubai.

Sheth is candid about early missteps. “Our biggest challenge was trying to do too much too early,” he said, describing an initial tendency to overbuild features before refining the core experience. The team then pared back the product to its essential job, a shift he credits with making Saystory easier to explain, market and adopt. “Clarity beats complexity, for users and founders alike,” he added.

His advice to aspiring entrepreneurs reflects that experience: “Start smaller than you think you need to. Solve one problem really well before adding anything else.” Sheth also frames his own motivation in practical terms: “Personally, I enjoy the ability to have ideas and go do something with them and see fast progression. I can’t see myself doing anything else at this stage.”

Looking ahead, Sheth envisions Saystory evolving beyond a single content tool into a platform that helps professionals capture and document their thinking over time. “We see Saystory becoming a go-to personal brand content growth app for founders, leaders and teams globally,” he said. “The long-term vision is to help people turn everyday insights into long-term digital assets.”