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India’s agritech sector is entering a new phase of expansion as market projections and editorial investments signal growing momentum. According to Inc42’s February 17, 2026 report, the market is expected to jump from $9 billion in 2025 to $28 billion by 2030 as startups move beyond farm-level pilots into infrastructure-led models spanning storage, financing and market access. Inc42, in collaboration with StarAgri, is launching UpNext, a nine-part deep-dive series that will spotlight nine startups “actively rewiring India’s new agri economy.”
“We strive to uphold the highest ethical standards in all of our reporting and coverage,” the publisher’s disclaimer reads, underscoring the editorial approach to the UpNext series and related coverage.
What UpNext will examine
Inc42’s UpNext series aims to provide a granular view of the founders, technologies and go-to-market strategies driving the sector’s next wave. The publication says the series will “unpack the origins, business models, technology stacks and scaling playbooks” of the chosen startups, offering readers a map of where capital and innovation are concentrating across agri value chains.
- Scope: Nine startups will be profiled across a nine-part sequence, each deep dive focusing on company origins and scaling tactics.
- Sector themes: Coverage will emphasize infrastructure-led models — storage, financing and market access — as the industry goes beyond pilot projects to scalable enterprise models.
- Collaborators: The series is produced by Inc42 in collaboration with StarAgri, signaling partnership between media and a sector-focused agri platform.
The announcement comes amid a broader uptick in startup and investment activity in adjacent categories. Inc42’s site flagged recent headlines including wealthtech firm Otto Money raising $1.3 million in a round led by Pravega Ventures, and a separate feature titled “From drought to disruption: Indian farmer bets ₹214 crore on AI-Powered Hydroponics.” These stories reflect investor appetite for technology-led solutions across agriculture, finance and climate-resilient farming modalities.
Inc42 has positioned the UpNext series as a practical playbook for investors, corporates and policymakers who want a closer view of how agritech companies are putting technology to use at scale. By focusing on business models alongside technical stacks, the reporting promises to go beyond product narratives and document unit economics, distribution challenges and B2B/B2C mix — areas that will determine which startups can take advantage of the projected market expansion to $28 billion by 2030.
Looking ahead, the UpNext series could serve as a timely reference for funders and strategic partners seeking vetted opportunities across logistics, post-harvest infrastructure, working capital and market linkage solutions. With confirmed collaboration from StarAgri and a stated commitment to editorial standards, Inc42’s reporting will likely become a go-to resource for stakeholders tracking the nine startups that the publisher says are “actively rewiring India’s new agri economy.”