Kuwait-based startup modernises bespoke fashion using technology and data
MASAHA, an AI-powered tailoring platform, has secured US$1.5 million in seed funding, aiming to transform how traditional garments such as dishdashas and thobes are produced and delivered across the GCC.
The platform combines AI measurement tools with digital workflows to modernise a traditionally offline, manual industry.
What MASAHA offers
- AI-driven measurement and sizing
- End-to-end digital tailoring management
- Workflow tools for tailors and boutiques
- Scalable marketplace infrastructure
Funding objectives
- Expand operations across GCC markets
- Improve AI accuracy and automation
- Onboard more tailoring partners and workshops
Market opportunity
The regional tailoring market remains fragmented and under-digitised. MASAHA’s approach brings standardisation, scalability, and data visibility to an industry deeply rooted in culture but ready for transformation.
Editor’s Note — The Startups MENA Team
MASAHA represents a new generation of MENA startups — those that respect tradition while re-engineering it for scale.
By applying AI to culturally significant industries, founders are unlocking markets that global tech often overlooks. This is where regional insight becomes a competitive advantage.
— The Startups MENA Editorial Team
