Launch of PropTech Hub as a Strategic Investment Company to Support and Advance Real Estate Technology in Egypt and the Region

Cairo – 23 May 2026: Coldwell Banker Commercial Advantage, Edafa Venture and Prime Group Egypt have launched PropTech Hub, described as the first specialised investment and development company focused on accelerating real estate technology (PropTech) firms in Egypt and the wider region. Announced as an extension of the PropTech Program introduced last October, PropTech Hub positions itself as a fully integrated institutional ecosystem that will identify promising startups, invest in them and support their growth through funding, strategic guidance, market intelligence and operational expertise.

"The launch of PropTech Hub represents a strategic step toward establishing a structured investment company dedicated to real estate technology. Our focus is on empowering scalable solutions and connecting promising startups with real growth opportunities through impactful partnerships and investments," said Mahmoud Farag, CEO of Prime Group Egypt.

Context and structure

PropTech Hub is designed to bridge the gap between real estate and technology by creating a platform that combines innovation, investment and industry know‑how. The company says it will support startups at both early and growth stages and provide access to an "extensive network of developers, investors, operators, and key stakeholders across the real estate sector."

• Connect – building effective bridges between entrepreneurs, investors and real estate industry leaders;
• Innovate – encouraging forward‑looking solutions that redefine development, management and operational models within the real estate sector;
• Elevate – supporting promising companies to scale, expand market reach and maximise investment impact.

The launch follows the PropTech Program rolled out in October and represents a move from programme activity to a dedicated investment vehicle. PropTech Hub’s remit covers technology applications across development, management, operations, marketing and real estate investment, with an emphasis on solutions that can deliver scalable, measurable market impact.

Essam Ali, CEO of Edafa Venture, framed the initiative as targeting long‑term sectoral transformation: "Real estate technology is among the most promising sectors over the coming decade, both regionally and globally. Through PropTech Hub, we aim to identify and support companies capable of delivering transformative solutions that reshape the real estate industry." He added that the aim is to back ideas "that create smarter, more efficient, and more sustainable real estate ecosystems, while enabling startups to scale rapidly and maximize their investment value."

Sherif Hassan, Chairman of Coldwell Banker Commercial Advantage, highlighted the Hub's industry integration: "The real estate market is undergoing a fundamental shift toward smart solutions and advanced technologies. PropTech Hub will play a pivotal role in connecting innovation with real market implementation by bringing together developers, investors, entrepreneurs, and technology providers within one integrated ecosystem." He said the vision extends to "redefining the relationship between technology and real estate while creating new investment opportunities driven by innovation and efficiency."

Outlook

PropTech Hub has announced plans to host a launch event to unveil its first cohort under the initial investment and acceleration framework and to present its strategic roadmap and targeted partnerships. The event is expected to attract developers, investors, entrepreneurs, technology innovators and media representatives, signalling the Hub’s intent to act as a catalyst for adoption and commercialisation of PropTech solutions in Egypt and the region.

By combining investment capital, sector expertise and a built network, PropTech Hub aims to convert innovative ideas into operational businesses with tangible market influence, supporting the wider uptake of digital and sustainable approaches across the real estate industry.