KLEBER GROUP marks new MENA chapter with official launch in the UAE

KLEBER GROUP has officially launched operations in the United Arab Emirates, establishing a presence in both Abu Dhabi and Dubai as part of a wider expansion across the Middle East and North Africa (MENA). The Dubai launch coincided with Arabian Travel Market (ATM) 2026 and included an exclusive event attended by senior representatives from tourism, hospitality, aviation and media sectors, alongside strategic partners and stakeholders.

“The UAE is an important strategic market for KLEBER GROUP and a natural next step in our MENA growth. Establishing our presence in Abu Dhabi and Dubai gives us a strong platform from which to support clients across the region,” said Julia Kleber, CEO of KLEBER GROUP. “The Middle East continues to demonstrate extraordinary ambition across tourism, hospitality, investment and destination development. Having a dedicated team on the ground enables us to combine KLEBER GROUP’s international network and more than three decades of experience with strong regional knowledge, relationships and expertise.”

Operations, leadership and service offering

KLEBER GROUP positions itself as an international consulting, communications and marketing agency specialising in travel, luxury and lifestyle. The firm said its UAE foothold will enable closer engagement with regional and international decision-makers, investors, media and industry partners based in two of the region’s primary tourism and business hubs.

The group outlined an integrated service suite for clients across MENA, including:

• Strategic consulting and corporate communications
• Public relations, destination marketing and representation
• Trade marketing, digital and social media, and influencer marketing
• Investor relations and investment advisory through KAPITAL by KLEBER GROUP
• CRM, advertising and media planning, MICE and corporate travel, and sustainability/ESG services

On-the-ground leadership for the new regional operations will be led by Mutasem Shadid as Director Communications MENA, responsible for strategic communications, marketing, public relations and reputation management across the region. Varun Kapur will serve as Director of KAPITAL by KLEBER GROUP, heading the Group’s investment advisory activities with a focus on investment, market development and strategic opportunities within the tourism and hospitality sectors.

Context and regional positioning

The UAE launch underscores KLEBER GROUP’s intent to deepen its regional footprint after more than three decades of activity globally. The agency already maintains offices across Europe and Africa — including Germany, Switzerland, Austria, Spain, Poland, Italy, the UK, MENA, South Africa and Angola — and works with partners spanning all five continents. It promotes a 360-degree approach to storytelling and brand strengthening that the firm says ties directly to clients’ commercial objectives.

KLEBER GROUP also highlighted product innovation as a differentiator, referencing services such as AI Video and S-Buyer, a strategic tool the agency describes as uncovering the emotional, behavioural and symbolic motives of target groups.

Outlook

With its UAE bases, KLEBER GROUP aims to capitalise on proximity to regional decision-makers and investors to grow its client base among destinations, government entities, hospitality groups, airlines, investors and luxury brands. The combination of local teams led by Shadid and Kapur and the Group’s international network is positioned to support demand for consulting, communications and investment advisory across the wider MENA tourism and hospitality sectors.