Jordan’s Abwaab Acquires Egypt’s Apex Education to Create End-to-End Edtech Solution
Amman, Jordan – January 28, 2026 – Abwaab, a leading MENA-focused edtech platform based in Jordan, has announced its acquisition of Apex Education, an Egypt-based college admissions advisory specializing in elite university placements. The acquisition, for an undisclosed value, significantly strengthens Abwaab’s mission to support students across their entire educational journey, from tutoring and test preparation to securing admissions into top global universities.
Founded in 2019 by Hamdi Tabbaa, Abwaab operates in Jordan, Egypt, and Pakistan, providing comprehensive online learning solutions. Apex Education, also founded in 2019 by Leila Hassan Hussein Elkheshen and Mohamed Ebied, has built a strong reputation for providing personalized admissions guidance that has successfully placed students in prestigious institutions such such as Harvard, Oxford, Cambridge, Stanford, and Columbia. The acquisition represents a strategic move by Abwaab to integrate high-end admissions expertise with its existing offerings, creating a unified platform that covers academic support, test preparation for international curricula, and expert global admissions guidance.
Expanding the Student Journey with Elite Admissions Guidance
The integration of Apex Education’s specialized services into Abwaab’s platform will allow for a more holistic and streamlined experience for students. By combining Abwaab’s tutoring and test preparation with Apex’s proven track record in elite college admissions, the combined entity aims to unlock the full academic potential of students across the region. This strategic alignment addresses a critical need in the MENA education landscape, where access to quality admissions advisory for top global universities remains a significant challenge for many.
Hamdi Tabbaa, co-founder and CEO of Abwaab, said the move aligns with the company’s long-term mission. “Abwaab’s vision is to unlock the full human potential of students across the region. Apex has built deep trust with families through a proven track record of placing students into the world’s most competitive universities, helping them reach their full potential.” Following the acquisition, Leila Hassan will continue to lead Apex Education’s admissions services within Abwaab, ensuring continuity and leveraging her expertise.
Future Outlook: Unified Platform for Global University Placement
The acquisition positions Abwaab to further strengthen its market leadership in the MENA edtech sector. By creating an end-to-end student journey, the platform will offer unparalleled support, from foundational learning to advanced academic preparation and successful university placements worldwide. This move is poised to have a significant impact on educational accessibility and outcomes for students across Jordan, Egypt, and beyond, fostering a new generation of globally competitive scholars.
Editor’s Note — The Startups MENA Team
At Startups MENA, we believe that strategic consolidations within the edtech sector are crucial for building robust, comprehensive platforms that serve the evolving needs of students. Abwaab’s acquisition of Apex Education is a powerful example of how regional startups are innovating to create holistic solutions that empower students across the entire educational journey. This development not only highlights the vibrant edtech landscape in Jordan and Egypt but also underscores the growing trend of regional players building integrated ecosystems to foster talent and enhance global academic opportunities for MENA youth.
— The Startups MENA Editorial Team
