IT Finder to simplify tech procurement through UAE's first dedicated IT marketplace

Dubai-based startup IT Finder has launched what it calls the UAE’s first dedicated technology marketplace, aiming to simplify how businesses and consumers discover, evaluate and engage with IT service providers. Founded and led by Hosam Eddin Hashish, the platform combines an intelligent request-for-quotation (RFQ) system, a verified vendor network, booking and workforce management tools, and plans for AI-powered recommendation and analytics features. IT Finder is currently self-funded and operates on a subscription-based, zero-commission model for providers.

“IT Finder is designed as a complete digital ecosystem built exclusively for the IT industry,” said Hosam Eddin Hashish, Founder and Managing Director of IT Finder.

Why the marketplace was built

Hashish, a network engineer and technology consultant by background, launched IT Finder after observing persistent market friction: thousands of IT service providers in the UAE but limited transparency and inefficient procurement mechanisms. Businesses often depend on referrals, generic directories or manual vendor outreach, which can be time-consuming and make it difficult to evaluate technical competence.

To address these issues, IT Finder enables customers to submit a single RFQ through the platform. The RFQ engine then matches requests with relevant providers using criteria such as expertise, service offerings, geographic coverage and performance history. Customers receive multiple quotations to compare, reducing manual vendor outreach and helping procurement teams—particularly those without deep technical knowledge—make informed choices.

Platform features and vendor model

• Intelligent RFQ management that matches customer requests to suitable providers
• Onboarding of verified and qualified IT companies, with assessments of credentials, certifications, project experience and performance history
• Booking and workforce management tools for providers
• Subscription-based access for IT companies; businesses and consumers can use the platform free of charge

Hashish emphasised trust as a primary challenge for IT procurement: “Our goal is to simplify decision-making while helping organisations identify trustworthy technology partners.” To that end, IT Finder vets providers before listing them and displays verified profiles, certifications and project information to give customers greater transparency when selecting vendors.

The platform’s commercial approach is designed to be predictable for IT firms. Rather than charging commissions on deals generated through the marketplace, IT Finder charges subscription fees based on company profile, service specialisations, operational scale and geographic coverage. “We do not take a percentage of any deals generated through the platform,” Hashish said, noting that service providers retain full ownership of customer relationships and revenues.

AI and regional expansion outlook

Looking ahead, Hashish envisions AI playing a central role in automating and improving procurement. Planned AI capabilities include recommendation engines to identify suitable solutions, automated matching of requests to providers, assistance in preparing and evaluating quotations, and provider analytics to inform purchasing decisions. “The platform will deliver actionable recommendations, helping businesses make faster and more informed technology decisions,” he said.

Longer term, IT Finder aims to expand across the GCC and build a broader ecosystem that includes technology suppliers, distributors, IT professionals and talent marketplaces, positioning itself as a primary destination for technology services, products and talent in the Middle East. For now, the venture remains self-funded as it focuses on establishing a strong foundation in the UAE.