Forbes Middle East (@Forbes_MENA_) on X

Saudi-based Foodics has completed a full acquisition of Greece-based AI startup Norma AI for an undisclosed amount, following an initial investment in the company in Q1 2025, an X post confirmed on June 22, 2026. The transaction marks a strategic move by Foodics to deepen its capabilities in artificial intelligence for restaurant and F&B operations, folding Norma AI’s technology and team into its broader product suite.

"Saudi-based Foodics has fully acquired Greece-based AI startup Norma AI for an undisclosed amount, following its initial investment in the company in Q1 2025."

The brief post, published at 11:10 AM on June 22, 2026, signalled the close of a relationship that began with Foodics’ earlier backing of Norma AI. While financial terms were not disclosed, the announcement confirms that Foodics moved from investor to owner, integrating Norma AI’s Athens-based team and its AI-driven offerings into Foodics’ Saudi headquarters and regional operations.

Deal background and strategic rationale

• Companies involved: Foodics (Saudi Arabia) and Norma AI (Greece).
• Initial investment: Foodics invested in Norma AI in Q1 2025.
• Acquisition terms: Undisclosed purchase price; transaction completed as of June 22, 2026.
• Announcement medium: Post on X at 11:10 AM · Jun 22, 2026.

Norma AI, founded in Greece, had positioned itself as a specialist in applying artificial intelligence to hospitality and restaurant workflows — automating order entry, improving kitchen efficiency, and offering analytics to optimize operations. Foodics, known for its point-of-sale and payments platform for the restaurant industry across the Middle East, had previously signalled interest in expanding its technology stack through investments and partnerships. The move from investor to acquirer suggests Foodics aims to internalise Norma AI’s capabilities rather than continue as an external partner.

Industry observers note that such acquisitions are often aimed at accelerating product development and giving the acquiring company exclusive access to talent and intellectual property. For Foodics, integrating Norma AI could enhance its end-to-end proposition for restaurants by embedding advanced AI features directly into its platform — from voice recognition and automated order capture to predictive analytics for menu optimisation.

What to watch next

• Product integration: How and when Norma AI’s technology will be rolled into Foodics’ existing POS and software offerings.
• Team transitions: Whether Norma AI’s leadership and engineering teams will remain in Greece or relocate, and how they will be incorporated into Foodics’ R&D structure.
• Market impact: Potential competitive responses in the region as other providers look to bolster AI capabilities for hospitality clients.

With the acquisition complete, the immediate focus will be on technical integration and customer communication. Foodics’ prior investment in Q1 2025 laid the groundwork; the full purchase now gives the company sole control over Norma AI’s roadmap and deployment, a move that could accelerate the adoption of AI-driven restaurant tools across Foodics’ client base in the months ahead.