Experience Abu Dhabi: Wego and DCT Abu Dhabi Drive Regional Travel Demand - Wego Company

Wego has entered a strategic partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to boost regional travel demand by promoting Abu Dhabi as a culturally rich and accessible destination across the Middle East and North Africa (MENA). The collaboration, announced on Sep 29, 2026, will leverage Wego’s position as the number one travel app and largest online travel marketplace in MENA to drive bookings for flights and hotels through targeted digital campaigns and data-driven storytelling.

“Abu Dhabi continues to set the benchmark for regional tourism, seamlessly uniting rich heritage with transformative, future-ready experiences,” said Mamoun Hmidan, Chief Business Officer at Wego. “Through our partnership with DCT Abu Dhabi, we are leveraging Wego’s market intelligence and reach across MENA to inspire travelers and convert that inspiration into seamless bookings. We are proud to support Abu Dhabi’s tourism vision by connecting millions of travelers to experiences that are both authentic and extraordinary.”

The alliance aims to position Abu Dhabi at the forefront of travel consideration for high-intent regional travelers by connecting inspiration directly to bookable inventory. Wego will deploy targeted digital campaigns highlighting the emirate’s combination of heritage sites, natural attractions and entertainment offerings — from the Sheikh Zayed Grand Mosque and Louvre Abu Dhabi to Saadiyat Island’s beaches and Yas Island’s theme parks. The promotion will also point to less-visited draws such as the UNESCO-listed oases of the Al Ain Region and desert experiences in the Rub’ al Khali.

How the partnership will work

• Wego will use its marketplace to surface bookable flights and hotels directly within campaigns aimed at MENA audiences.
• Data-driven storytelling and targeted digital advertising will convert interest into measurable bookings and travel bookings on Wego’s platform.
• The partnership taps into Wego’s broader product ecosystem — including WegoPro for business travel and WegoBeds, its MENA-focused bedbank — to serve both leisure and business segments.

Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, described the collaboration as a timely response to rising demand for culturally immersive experiences closer to home. “Our collaboration with Wego enables us to amplify Abu Dhabi’s diverse offering to a highly engaged regional audience,” Yousuf said. “As demand grows for meaningful, culturally immersive experiences closer to home, Abu Dhabi is always ready to welcome travelers with exceptional infrastructure, rich heritage, and a year-round calendar of world-class events.”

Wego’s market footprint and operational footprint underpin the campaign’s reach: the company operates as a dual-headquartered business in Singapore and Dubai, with additional offices in Bangalore and Mumbai. Wego markets itself as a dynamic travel marketplace that enables travelers to search, compare and book flights and hotels across hundreds of airlines, hotels and online travel agencies.

Industry observers say the collaboration marries destination marketing with commerce: by integrating DCT Abu Dhabi’s destination narratives with Wego’s ability to convert traveler intent into bookings, the initiative is designed to deliver measurable uplift for Abu Dhabi’s tourism pipeline. The campaign is positioned to capture both short-haul leisure travel within MENA and higher-intent travelers seeking multi-day cultural itineraries.

For media enquiries, Wego listed Nadine AbdelKhalek, Director of Public Relations, reachable at +971509269669.