Dubai Chambers partners with Keeta to boost SME growth

Dubai Chambers and food-tech platform Keeta signed a Memorandum of Understanding on 21 May 2026 to help small and medium-sized enterprises (SMEs) in Dubai expand market access and strengthen operations through technology-driven solutions, commercial support and business development initiatives. The partnership will give Dubai Chambers member companies tailored benefits on Keeta, including preferential commercial incentives, streamlined onboarding, greater in-app visibility and specialised training focused on menu optimisation, pricing strategies and delivery operations.

“We are committed to empowering SMEs and providing them with the tools and opportunities they need to grow and enhance their competitiveness within a fast-evolving business environment,” said Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers. “Through our collaboration with Keeta, we aim to support entrepreneurs in expanding their market presence, enhancing customer engagement, and accelerating the sustainable growth of their businesses.”

Partnership details

• Target group: Dubai Chambers member SMEs across the food and delivery segments that operate on or can join the Keeta platform.
• Platform benefits: Preferential commercial incentives and streamlined onboarding to reduce time-to-market for participating businesses.
• Visibility and branding: Enhanced in-app visibility and a dedicated Dubai Chambers SME badge to improve brand recognition and encourage customer discovery of local and emerging concepts.
• Training and operations: Specialised programmes covering menu optimisation, pricing strategy development and delivery operations to strengthen unit economics and customer experience.

Lucas Xie, General Manager of Keeta UAE, described technology as central to the initiative: “At Keeta, we believe technology can play an important role in helping entrepreneurs adapt and grow in today’s evolving landscape. Through this agreement with Dubai Chambers, we are proud to connect homegrown brands with greater exposure, operational guidance, and scalable opportunities that contribute to long-term success while connecting customers with the businesses and experiences they value most.”

The MoU formalises a commercial and capacity-building channel between a major Dubai business support institution and a growing digital marketplace. The introduction of the Dubai Chambers SME badge on Keeta is intended to create a visible marker for consumers seeking local or emerging food concepts, while the operational workshops aim to address common small business challenges such as menu engineering and delivery efficiency.

Outlook

Dubai Chambers and Keeta say the collaboration aligns with Dubai’s broader priorities to support entrepreneurship and digital transformation, positioning SMEs to be more competitive and visible in the city’s retail and delivery ecosystems. If uptake by member companies proves strong, the partnership could increase discovery for homegrown brands on Keeta and provide measurable improvements in onboarding speed and operational performance for participating SMEs. Both organisations will likely track adoption, visibility metrics for the SME badge, and outcomes from the training programmes to assess the initiative’s impact over the coming months.