CellPoint Digital Raises $30M to Push…

CellPoint Digital has secured a $30 million growth investment from existing backers Toscafund Asset Management and Penta Capital, closing the round on November 21, 2024, to accelerate the commercial rollout of its Offer Order Service Delivery (OOSD) platform and expand its Alternative Payment Method (APM) hub. The London- and Copenhagen-headquartered payment orchestration specialist says the capital is aimed at meeting rising demand from airlines modernising retailing infrastructure; the company processes $8 billion in annual volume and handles 7.9 million transactions per hour for clients including Virgin Atlantic, Southwest Airlines and Riyadh Air.

"Switching costs in airline payments are high - carriers cannot re-platform their payment stack during peak booking windows without material revenue risk," the company notes, underscoring the strategic value of entrenched payments infrastructure for carriers and investors alike.

CellPoint’s new OOSD platform — shorthand for "Offer, Order, Service, Delivery" — extends its core payment orchestration product into the more complex commerce flows created by modern airline retailing. Historically, airlines managed payments through fragmented, channel-specific stacks that produced authorization failures, currency leakage and poor visibility into transaction flows. CellPoint positions itself between airlines’ booking layers and their banking relationships, making real-time routing decisions across multiple acquirers, processors and payment methods.

The $30 million round is led by repeat investors Toscafund and Penta Capital, bringing cumulative investment from the two firms to more than $86 million since their initial stake in 2019. It is the largest single check the company has taken to date; valuation was not disclosed. The company has disclosed $68.9 million in total funding to date, and the November injection is presented internally as expansion capital rather than a rescue — a point reinforced by Penta Capital’s founding partner who flagged that the company "had expanded aggressively while maintaining financial discipline."

CellPoint’s client roster, disclosed alongside the funding, highlights both opportunity and concentration risk. Notable customers named include:

• Virgin Atlantic
• Southwest Airlines
• Cebu Pacific
• Avianca
• Riyadh Air

Riyadh Air — the Saudi greenfield carrier backed by the Public Investment Fund — stands out as a high-profile win because greenfield carriers can choose modern infrastructure without legacy constraints. A new commercial partnership with global distribution system Sabre was also announced, potentially expanding CellPoint’s reach to mid-tier airlines that lack direct integration resources.

Analysts and the company itself say the priorities for the new capital are clear: finish the OOSD platform rollout, expand the APM hub to support more local schemes, and push geographic growth into Asia-Pacific and the Middle East. Each priority carries distinct cost structures — engineering and infrastructure for platform work, bilateral agreements and legal/compliance effort for APMs, and sales/compliance build-out for new regions.

CellPoint enters 2025 with its largest funding base and a product roadmap aligned to airline retailing modernisation. The test for the company now is execution: scaling OOSD, converting Riyadh Air and Sabre into a durable sales pipeline, and moving quickly enough to establish infrastructure lock-in before larger global payment platforms close the capability gap.