“Builders of the Next Decade Deserve a Government That Moves at Their Speed” H.E. Ruba Al Hassan On Abu Dhabi's AI-Ready Vision to Support Startup Growth

Abu Dhabi is accelerating its plan to become an AI-ready nation by streamlining public services and reducing administrative friction for entrepreneurs, H.E. Ruba Al Hassan announced at Hub71’s Impact Event 2026. Speaking at Manarat Al Saadiyat on June 9-10, 2026, Al Hassan, Director General of Strategic Affairs and Future Foresight at the Department of Government Enablement – Abu Dhabi, highlighted the government services platform TAMM as a central enabler: the platform offers more than 1,100 services from 90 partners, its AI assistant resolves 77% of requests instantly, supports more than 90 languages and has achieved a customer satisfaction rate of 92.5%. She also said TAMM’s AutoGov feature has saved businesses more than AED17 million since launch.

“It’s the million of hours that we hand back to you every year. And here’s what I want everyone to know: we built this for you. A founder’s scarcest resource isn’t capital, it’s time. Every hour lost to bureaucracy, to renting, to trying to figure it out is an hour lost, not building something new, not hiring, not pitching to investors,” Al Hassan said during her keynote “Building an AI-Ready Nation.”

Platform features and measurable impact

Al Hassan framed TAMM as an “operating system” for public services that runs quietly in the background so entrepreneurs can focus on innovation. She introduced TAMM’s “Business Space” feature, which enables users to manage premises selection, assess market competition, secure licences and access other business services through a single digital interface. The AutoGov automation, she explained, handles routine administrative tasks such as automatic trade licence renewals and notifies users when processes are completed, eliminating manual filings and calendar reminders.

• TAMM services: more than 1,100 across 90 partner entities.
• AI assistant performance: resolves 77% of requests instantly; supports 90+ languages; 92.5% customer satisfaction rate.
• AutoGov savings: more than AED17 million saved for businesses since launch.

Al Hassan framed the ambition in bold terms: “We’re on a course to become the world’s first AI government, not because it’s a cool headline, as it is, but because the builders of the next decade deserve a government that moves at their speed,” she said. She urged founders to imagine the possibilities once administrative obstacles are removed, asking, “What could you build if nothing stood in your way? We, as an element, have spent years clearing the path, so you can find that out. Now it’s your turn.”

Forum and next steps

Following her keynote, Al Hassan joined Mustafa Alrawi, Director of Strategic Communications at the Abu Dhabi Department of Economic Development, for a panel titled “The Operating System of Resilience.” Hub71’s Impact Event 2026, the annual convening for stakeholders across the startup, investment and innovation ecosystem, ran June 9–10 at Manarat Al Saadiyat and served as the platform for the emirate to showcase measurable progress in digitisation and AI-enabled public services.