الشيخ Mohammed يُطلق مبادرة «Dubai‑It» لترسيخ ثقافة العمل السريعة والتنفيذ الممتاز في دبي

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has launched “Dubai‑It”, a new initiative designed to embed Dubai’s distinct work culture of rapid execution, precision and results-driven delivery across government entities and private companies. Announced on June 17, 2026, the campaign aims to make the emirate’s approach to delivering exceptional outcomes in compressed timeframes a transmissible cultural asset for institutions and future generations.

Sheikh Mohammed framed the initiative around a succinct operational ethic: “Speed does not mean haste, quality does not mean slowness, and ambition has no value without execution,” he wrote on the X platform, describing “Dubai‑It” as an embodiment of “swift achievement, meticulous implementation and outcomes that are visible to the world within a short timeframe.”

“Our motto has always been we say what we do, and we do what we say,” Sheikh Mohammed added, underlining the programme’s emphasis on accountability and visible delivery. The initiative is presented as a cultural transmission project intended to institutionalise practices of innovation, competitiveness and execution that have accompanied Dubai’s transformation over recent decades.

ما ستركز عليه Dubai‑It

• ترسيخ عقلية تضع النتائج في المقام الأول عبر المؤسسات الحكومية والشركات.
• نقل فلسفة التنفيذ في دبي إلى الأجيال القادمة من خلال برامج تدريبية وأطر مؤسسية.
• ضمان أن تُحقق المشاريع نتائج استثنائية بسرعة دون التضحية بالجودة أو الدقة.

Officials describe Dubai‑It as more than a slogan: it is positioned as the foundation for the emirate’s next phase of growth and achievement. The initiative reiterates long-standing priorities in Dubai’s governance model — execution, innovation and competitiveness — which leaders say have been central to the city’s evolution from a desert economy to a global hub for business, tourism and investment.

Implementation details, including timelines, participating agencies, and specific programmes for education, private-sector partnerships or performance metrics, have not yet been published. The announcement follows a series of recent policy moves and project launches aimed at raising the emirate’s global standing and accelerating government transformation, illustrating continuity with other high-level directives emphasising ambitious targets and streamlined delivery.

Khitam Al Amir, identified as Chief News Editor and the author of the original announcement, notes the initiative is intended to institutionalise the work philosophy so it becomes "a culture across institutions and businesses, and serve as the foundation for the emirate’s next phase of growth and achievement." Her reporting traces the launch to Sheikh Mohammed’s public post and situates Dubai‑It alongside other efforts to prioritise execution and visible outcomes.

التوقعات

تهدف Dubai‑It إلى تحويل مجموعة من التوجيهات القيادية إلى ممارسات مؤطرَة عبر القطاعين العام والخاص. وإذا تلاها خطط تشغيلية ملموسة، وأهداف قابلة للقياس وآليات مساءلة، فقد تُسرّع المبادرة من وتيرة تسليم المشاريع وتؤثر في سياسات التوظيف والتدريب وتقييم الأداء داخل المنظمات. وستعتمد نجاحات المبادرة على السرعة التي تُطوَّر بها أُطر التنفيذ وأنظمة القياس وبرامج بناء القدرات لتحويل الفلسفة المعلنة — “we say what we do, and we do what we say” — إلى ممارسة تشغيلية معيارية.