Apply Now: Qissati ma3 America Digital Storytelling Program (Jordan)

The U.S. Department of State’s Embassy Amman has opened applications for Qissati ma3 America, a digital storytelling campaign that will document and share the experiences of Jordanian alumni of U.S. government-funded exchange programmes. The selected organisation will receive between $150,000 and $300,000 to produce at least 50 multimedia stories across themes including education, innovation, technology, sports, creative industries and cultural exchange. The application deadline is 31-Aug-2026.

"The main purpose of the Qissati ma3 America campaign is to use multimedia storytelling to showcase real experiences of Jordanians who have studied, trained, or participated in exchange opportunities in the United States," the programme announcement states, outlining the initiative's aim to create a publicly accessible digital resource that strengthens cultural connections between Jordan and the United States.

What the programme requires

The winning organisation will be responsible for designing and implementing a comprehensive digital storytelling campaign. Deliverables must include a curated collection of at least 50 multimedia stories, video-based storytelling content, a public digital archive, and social media promotional materials. Applicants must also plan alumni engagement activities to ensure stories are sourced and showcased authentically and remain accessible to broad Jordanian audiences through online platforms.

Expected activities span story development — identifying alumni participants, conducting interviews, producing and editing videos — to digital platform development and outreach. The campaign specifies the creation of a digital hub where audiences can access video stories, alumni experiences, educational content and information about exchange programmes. Promotion will rely on social media platforms, alumni networks, traditional media channels and public engagement activities.

Who can apply and funding details

Eligible applicants include organisations from both the United States and Jordan. The announcement lists eligible applicants as public and state-controlled institutions of higher education, private institutions of higher education, nonprofit organisations with 501(c)(3) status (excluding institutions of higher education), not-for-profit organisations, think tanks, civil society organisations (CSOs), non-governmental organisations (NGOs), and public and private educational institutions.

• Total Available Funding: $300,000
• Minimum Award: $150,000
• Maximum Award: $300,000

Applicants are urged to demonstrate experience in digital media production, multimedia communication, public engagement, storytelling and managing alumni networks. The programme guidance highlights common application weaknesses to avoid, including weak storytelling strategy, limited audience engagement plans, lack of multimedia experience, ignoring long-term accessibility, and insufficient alumni engagement.

Context and expected impact

Qissati ma3 America aims to transform alumni experiences into accessible digital content that improves understanding of American society and highlights the impact of international education. The campaign targets stories across a wide spectrum of professions — professionals, policymakers, entrepreneurs, educators, athletes, artists, researchers and innovators — and seeks to illustrate how exchange programmes foster knowledge, skills and cross-cultural relationships.

The Embassy’s initiative emphasizes both content quality and sustained access: projects should explain how stories will remain available through digital archives and how alumni will be meaningfully engaged. Strong proposals are expected to present a clear storytelling framework, experienced media and communications teams, and a robust outreach strategy to reach Jordanian audiences.

Organisations interested in applying must confirm eligibility, prepare a detailed project proposal outlining campaign goals, storytelling approach, production methods and expected impact, and provide evidence of technical capacity in video production and digital communication before submitting applications per the official funding guidelines.